Before you share that next social post, launch your pretty new website, or send out your enticing email campaign, ask yourself, ‘Does this content align with my communications strategy?’.
I know it’s tempting, particularly for small businesses and entrepreneurs, to jump in and share shiny new content because you think your audience will probably like it.
You’re enthusiastic, emotionally invested and time-poor. So if you have something cool to share, you get on and do it, right?
I get it! I’ve even fallen into this trap myself as a small business owner.
But if you don’t have a solid strategy that flows through your website, social posts, email campaigns and promotions, you’re pretty much just spraying out tactics in the hope that something sticks. And most of it won’t.
Your strategy defines your approach
Spending time developing a good strategy will save you time and money in the long run. Ensuring your content always aligns with your strategy means you’ll create compelling content that matters to your audience.
This content is like gold dust. It will give you a bang for your buck.
Start with questions
To develop a communications strategy, you’ve got to start by answering a lot of questions.
Start by asking:
Who’s your ideal customer?
Where do they lurk?
What problem are you trying to solve for them?
Why should they choose you over your competitor?
What kind of experience do you want them to have?
What do your current customers say about you?
If you take a step back and build your strategy first, you’ll be able to go forth and communicate with focus, clarity and consistency.
If you need help stepping back and building your communication strategy, please get in touch.