B2B website copywriter Sydney
Want a website you’re proud of?
I’m a website copywriter in Sydney who turns beige business blah into crisp, compelling content. Get found online with SEO friendly words.
Website words need to be persuasive.
They need to work hard to persuade your audience to do business with you and they need to please the search engines too. With the right words, your website builds relationships, generates leads and closes sales.
But guess what? Your website shouldn’t be all about you and what you do. It should be about your audience.
I work for your client,
not you
I get to know your business, market, competitors and audience. I put myself in your client’s shoes and figure out what matters to them. I explore how your product or service can help your client more than your competitors.
Then I unashamedly write for your client, not for you. I work for your client. I help them. I persuade them.
Them’s the breaks. Sorry not sorry.
Why hire a professional website copywriter?
We’re all drowning in content and information. And our attention spans are shorter than ever.
Website copy needs to be clear, concise, conversational and customer-focused.
But clear and concise doesn’t mean dry and dull.
No matter who you serve or what you do, emotive, curious words make your website sing.
– Me, 2023
Creativity is what separates good website copy from spectacular copy.
It’s the spark, the story, the emotion, and maybe even a splash of wit.
All this blended into conversational copy incorporating search engine optimisation best practice. Simples, no?
So please, for the love of guacamole, don’t hand it over to your cousin Geoff to bash it out for a case of beer.
Unless Geoff happens to be a creative SEO website copywriter too? In which case, definitely get him to do it.
What’s the process?
The exploration
We’ll sit down together and explore your business, tone of voice, objectives, competitors, and audience. I might speak to some of your clients to hear how you help them in their words. Then I spend time researching the market in which you operate, seeking out opportunities and sniffing out the gaps you could fill. I’ll explore search engine data and uncover what your audience is typing into Google, bringing these answers to your website’s keywords.
The writing
Now that I have a solid understanding of your audience and your business, it’s time for me to roll up my sleeves and get cracking on your first draft. You can relax while I pull it all together to our agreed timeframes.
The final polish
Once I’ve sent through the first draft, you’ll probably want a few days to digest it. Then after you’ve sent through your feedback, I’ll work on a second draft (and a third draft if we need it). The final step is a professional proofread – then I’ll fire through your final copy to light up your sparkling new website.
What will it cost?
Now we’re at the pointy end. No project is ever the same, so I always quote on a project basis. But here’s a rough indication of how much I charge to write or upgrade your website.
The Start-Up Era
From $1,890 plus GST
Briefing questionnaire
60-minute deep dive
Market and competitor research
Three pages of web copy
Bonus copy for contact page
Title tags and meta descriptions
Two rounds of revisions and a final proofread
The Growth Era
From $2,590 plus GST
Briefing questionnaire
60-minute deep dive
Market and competitor research
Five pages of web copy
Bonus copy for contact page
Title tags and meta descriptions
Two rounds of revisions and a final proofread
The Expansion Era
From $4,490 plus GST
60-minute deep dive
Briefing questionnaire
Market and competitor research
Ten pages of web copy
Bonus copy for contact page
Title tags and meta descriptions
Two rounds of revisions and a final proofread
Optional add-ons
Comprehensive keyword research (highly recommended)
From $490 plus GST
3 x 800 word blog posts, plus social media teasers
From $2,090 plus GST
Communication strategy and tone of voice guide
From $2,59o plus GST
Got something else in mind?
We’d love to know more.
I have already re-booked Carla – my experience has been exceptional.
The process was simple, I had expected that from other reviews. What I hadn’t expected was the probing questions that made me think not just about who my target market is, but also my value proposition and discussions about my vision and plans for the future. She made a concerted effort to really understand my voice – to ensure that what people saw on my website truly reflected who I am.
I was so impressed with the level of craftmanship in the writing to encapsulate all of this. Couple this with the research that Carla did on our industry to ensure my business was a clear standout in our market – Carla was second to none and my go-to comms person from here on.