B2B website copywriter Sydney

Want a website you’re proud of?

I’m an SEO website copywriter in Sydney who turns beige business blah into crisp, compelling content. Get found online with SEO friendly words.

Website words need to be persuasive.

They need to work hard to persuade your audience to do business with you and they need to please the search engines too. With the right words, your website builds relationships, generates leads and closes sales.

But guess what? Your website copy shouldn’t be all about you and what you do. It should be about your audience.

I work for your client,
not you

I get to know your business, market, competitors and audience. I put myself in your client’s shoes and figure out what matters to them. I explore how your product or service can help your client more than your competitors.

Then I unashamedly write for your client, not for you. I work for your client. I help them. I persuade them.

Them’s the breaks. Sorry not sorry.

 If you’re looking for an website copywriter to win over clients, get in touch. 

 

Why hire a professional website copywriter?

We’re all drowning in content and information. And our attention spans are shorter than ever, right? 

Website copy needs to be clear, conversational and customer-focused.

But clear doesn’t mean dry and dull. No way!

It doesn’t even mean that the copy has to be short. 

Because if you’re saying the right things to the right people, they’ll keep reading. 

The goal of the words on the page is to persuade someone to do something. And that takes as long as it takes. 

I’m an SEO website copywriter in Sydney who will help your content to rise above the noise. 

No matter who you serve or what you do, emotive, curious words make your website sing.

– Me, 2023

Creativity is what separates good website copy from spectacular copy.

It’s the spark, the story, the emotion, and maybe even a splash of wit.

All this blended into conversational copy incorporating search engine optimisation best practice. Simples, no?

So please, for the love of guacamole, don’t hand it over to your cousin Geoff to bash it out for a case of beer.

Unless Geoff happens to be a creative SEO website copywriter too? In which case, definitely get him to do it.

What’s the process?

The exploration

We’ll sit down together and explore your business, tone of voice, objectives, competitors, and audience. I might speak to some of your clients to hear how you help them in their words. Then I spend time researching the market in which you operate, seeking out opportunities and sniffing out the gaps you could fill. I’ll explore search engine data and uncover what your audience is typing into Google, bringing these answers to your website’s keywords. While I’m a website copywriter based in Sydney, I work with clients across the world. If we can’t get together in person we’ll meet online. 

The writing

Now that I have a solid understanding of your audience and your business, it’s time for me to roll up my sleeves and get cracking on your first draft. You can relax while I pull it all together to our agreed timeframes.

The final polish

Once I’ve sent through the first draft, you’ll probably want a few days to digest it. Then after you’ve sent through your feedback, I’ll work on a second draft (and a third draft if we need it). The final step is a professional proofread – then I’ll fire through your final copy to light up your sparkling new website.

What will it cost?

Now we’re at the pointy end. No project is ever the same, so I always quote on a project basis. But here’s a rough indication of how much I charge to write or upgrade your website.

The Start-Up Era

From $1,890 plus GST

Briefing questionnaire

60-minute deep dive

Market and competitor research

Three pages of web copy

Bonus copy for contact page

Title tags and meta descriptions

Two rounds of revisions and a final proofread

The Growth Era

From $2,590 plus GST

Briefing questionnaire

60-minute deep dive

Market and competitor research

Five pages of web copy

Bonus copy for contact page

Title tags and meta descriptions

Two rounds of revisions and a final proofread

The Expansion Era

From $4,490 plus GST

60-minute deep dive

Briefing questionnaire

Market and competitor research

Ten pages of web copy

Bonus copy for contact page

Title tags and meta descriptions

Two rounds of revisions and a final proofread

Optional add-ons

Comprehensive SEO keyword research (highly recommended)

From $490 plus GST

3 x 800 word blog posts, plus social media teasers

From $2,090 plus GST

Communication strategy and tone of voice guide

From $2,59o plus GST

Got something else in mind?

We’d love to know more.