Content strategy
Freelance communication strategist
Bring your business goals, story and values to life.
Are you embarking on a new project but not sure how to tell people about it?
Do you feel like you’re forever firing out communications that aren’t driving your business goals?
Not sure how to make your content stand out?
A solid communication strategy makes it easier to plan your content and decide what to spend time on. It keeps you on the straight and narrow, maintaining a consistent message and tone of voice across all your channels.
Your strategy understands who your audience is and where they lurk
It knows what problem they have and how you can help them.
Once you have this solid foundation, it’s time to develop and deliver a communication plan to support your campaign, change or milestone.
Let me do the legwork
In my two decades of corporate communication, I’ve developed more communications strategies and plans than I’ve had hot-baked potatoes.
Your content is a conversation. Let’s bring your business story to life by starting conversations with purpose.
I’ve got your back
As your friendly, freelance communication strategist, I can help you with:
B2B communications strategy and planning
Internal communication strategy and planning
Change communication strategy and planning
Small business communication strategy and planning
Content strategy
Event communications strategy
Tone of voice development
Audience profiles
Website redevelopment
And much more!
Carla is professional, easy to work with, highly motivated and delivers results
We brought Carla in to help us build awareness, stakeholder engagement and momentum towards our international regulatory conference.
Carla was quick to grasp complexities of our international environment and craft a clear strategy and direction for our communications.
She lifted the bar with our newsletter, grew our social channels, drove traffic to our website and bolstered stakeholder engagement and overall conference attendance.
Carla is professional, easy to work with, highly motivated and delivers results.