Freelance corporate change communication
Change communication that sticks
Change is messy. People resist it, misunderstand it or just plain ignore it. But when you get the communication right, transformation happens.
I help organisations navigate change communication without the chaos, confusion or collective eye-rolling that usually comes with it.
Is this you?
You’re leading a transformation that impacts employees
The business case is brilliant, but people aren’t getting it (or paying attention)
Your workplace culture is rife with change fatigue, resistance and rumours
You need someone who understands both the human side and the business case
Change communication doesn’t mean sending an email and crossing your fingers. It’s about meeting people where they are, addressing what they’re really worried about and building genuine buy-in.
What I help you with
Change communication strategy and planning
Because winging it never works.
Stakeholder mapping and messaging frameworks
Different people need different conversations.
Campaign content that connects
From leadership messages to team toolkits.
Leadership resources
So they can communicate change confidently.
Need ongoing internal communications support?
If you want to embed ongoing internal communications that cut-through the jargon, I can help with that too.
Need policies rewritten for your new world?
If your transformation means your workplace policies need a refresh, I can help.
Why change communication fails (and how to fix it)
Too often change teams send out information sheets or instruction manuals, rub their hands and think the job is done.
But the reality of effective change communications is that people need to know:
What’s changing and why
What’s in it for them (honestly)
What they need to do differently
How they’ll be supported through it
That their concerns are heard and valid
My approach is less project jargon, more human two-way conversation. Less telling, more listening. And plenty of options for practical support.
How I work
Change communication usually isn’t a one-and-done project. It’s an ongoing conversation that moves as your transformation unfolds.
While every project and the outputs are different, here’s a rough guideline to how we might work together.
Discovery and stakeholder mapping
I dig deep into your change, your culture and your people. Who’s affected? What are their real concerns? Where will resistance come from? What channels really reach them?
Strategy and messaging framework
It’s time to build the communication backbone – key messages for different audiences, timing, channels and success measures. No fluff, just clear direction.
Content creation and rollout support (ongoing)
From CEO announcements to team meeting scripts, I create content that lands. Plus, I can keep things ticking along with ongoing support as questions emerge and the change evolves.
What you get
Individual outputs are tailored to your needs. But here’s a quick pick-and-mix sample of what I can help with.
Strategic foundation
Change communication strategy and roadmap
Stakeholder analysis and journey mapping
Channel strategy and content calendar
Message architecture for different audiences
Campaign content
Leadership presentations, toolkits and talking points
All-hands presentations and videos
Email campaigns and intranet content
FAQ resources and feedback mechanisms
Capability support
Change champion resources
Feedback collection and analysis
Ongoing consultation and refinement
Real outcomes from real transformations
Your investment in strategic change communication delivers:
Higher engagement scores during transformation periods
Faster adoption of new processes and behaviours
Reduced resistance and rumour mill activity
Confident leaders who can answer the hard questions
Sustainable change that sticks
Free up more time so you can manage everything else on your plate, knowing the comms are in good hands.
When people understand the why, they’re more likely to embrace the what.
Clear, compelling content that resonated with our people
We brought Carla on to shape the narrative and content for our internal transformation program. Her fresh, external perspective and strategic storytelling helped us craft clear, compelling content that resonated with our people. I particularly valued Carla’s open, collaborative approach and unwavering professionalism. Carla delivered on time and made the whole process seamless. I wouldn’t hesitate to partner with her again.
Steph Baranello, Readiness and Implementation Manager, Greater Western Water
Ready to make change less painful?
Let’s start with a conversation about your transformation. We’ll chat through your communications challenges and discuss how I can help.
Different ways we can work together
Change communication strategy (2-4 weeks)
Get the foundation right from the start.
Full transformation support (3-12 months)
Embedded communication partner throughout your change (up to 2 days per week, depending on availability).
Content creation (Project-based)
Content and materials to bring your strategy to life .
If you’ve got a transformation brewing, let’s chat now. Better to plan the communication strategy upfront than scramble to catch up later.