by Carla | Jun 30, 2021 | Uncategorized
As my 6-year-old jumped out of the car this morning, she turned back to me with the departing words… ‘Remember mum, friends with some, kind to all.’ Then she slammed the door and shuffled off through the school gate. ❤️🔥 I’m not sure where I first heard...
by Carla | Jun 1, 2021 | Uncategorized
Have you ever felt like you couldn’t get your point across to your leadership team? Or had a brilliant idea shot down by your boss before you’d even had a chance to share the detail? It’s tempting to shake your fist and shirk away with a chip on your...
by Carla | May 18, 2021 | Uncategorized
It’s been six months since I took the leap and officially launched my freelance communication and copywriting business, Composed Communication. Those of you who know me well know I’m not one to sugarcoat the truth. And honestly, it’s been a wild...
by Carla | Mar 23, 2021 | Uncategorized
Hey, hold up! Before you share that next social post, launch your pretty new website, or send out your enticing email campaign, ask yourself, ‘Does this content align with my communications strategy?’. I know it’s tempting, particularly for small businesses and...
by Carla | Feb 11, 2021 | Uncategorized
A few years ago, I made a suggestion to a leader (let’s call her Jane) to kick off her next team newsletter with a personal photo and a story about her daughter’s wedding. Jane’s immediate, somewhat bashful response was something along the lines of,...
by Carla | Jan 27, 2021 | Uncategorized
There’s a kids’ clothing store in my local shopping centre that I’m waaaaay more likely to visit above their competition if I’m shopping with the kids in tow. And it’s not because I particularly love their clothes. They’re not cheaper. The quality is...