Authenticity beats perfection

by | 6 Dec 2021

Each week, an email lands in my inbox from my bootcamp trainer. 💪

It’s usually a long, rather waffly message. He goes off on tangents and shares his thoughts on stuff not necessarily related to exercise.

It isn’t perfectly written. I doubt it’s been proofread. It’s a big ol’ block of Times New Roman followed by a few sweaty photos.

But I love it. I read every word. And as I read, I can almost hear him talking. It’s a conversation, and it continues when we meet face-to-face in the park.

I make a living writing words for other people, and yes, I aim for polished prose that suits the business brand and tone of voice.

But nothing connects like an authentic message written or spoken by a passionate, engaging leader. Typos and all. 🌟

What makes you stop to read an email newsletter rather than hit delete?

So you're clear on your target audience, now what?

It’s time to craft communication that engages and converts your niche tribe into happy customers or employees.

I’m a freelance communications consultant and content writer for busy teams. Let’s chat about how I can help you create content that wows.

P.S I reserve the right to wear skinny jeans while I work.

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