I’m Carla Ellerby, creative B2B content writer in Sydney

I’m a freelance B2B content writer and communication consultant who helps busy professionals communicate better.

Storyteller
Tea drinker
Lifelong learner
Word nerd

With a 20-year corporate career spanning marketing communication, internal communication, change communication and media relations, backed up by a Bachelor of Communication, I’ve spewed out gazillions of articles, comms plans, emails, newsletters, presentations and media releases.

Writing has always been at the core of my work, and I love it. I created Composed Communication so I could do more of it.

I began in an enthused fluster, putting my hand up for every bit of writing work I could find. But as the dust settled, I realised I do my best and happiest work when I’m working with bloody good people, doing bloody good things. So now I do just that.

I write content for smart, ethical businesses looking to maximise their digital footprint. I develop communication strategies, tone of voice guidelines, key messages and content plans to manage purposeful change, launch campaigns, engage employees and promote events.

I can write your speeches, thought-leadership pieces and ghost-write articles on behalf of your leaders.

I love what I do and have a knack for it. So, what are you waiting for?

I’m based in Sydney, Australia, but I work with clients all over the world.

Talk to me

There are shedloads of cracking B2B content writers in Australia. I know a fair few myself. So why choose me? Well, it depends on what you need.

Here’s what you should know before you work with me.

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I work with good people and ethical businesses who want to make the world a better place. Tyrants and despots need not apply.

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I work one-on-one with you and take the time to get to know and understand your business first. I seek out your stories. I uncover your unique point of view. You’ll need to commit some time to this.

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I write for humans. I’ll cut out your jargon and translate it into charismatic copy that builds relationships.

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I’m a team of one, so I dedicate myself to a limited number of projects. But that said, I call on my trusted network of experts for bigger projects when needed.

Find out how I work

Cuts through the noise and injects ideas

Carla and I worked together previously, leading a cultural workplace transformation impacting 3500+ people. The reputation and success of this program was founded on an exceptional and differentiating communications program.

Now, as part of my own business, I needed help to turn a leadership capability model into professional and engaging collateral; including the brand, style, writing and particularly depicting a key model.

Carla, as always, quickly clarifies the brief to reduce ambiguity, works iteratively and efficiently to minimise rework, provides targeted feedback that makes sense, cuts through the noise, injects ideas and importantly she depicted the model in a simple to understand and a memorable way which didn’t look like a PowerPoint template.

I love working with Carla, whether in a corporate or in my own business – we will work together again.

Lisa Harvey, Practice Lead, Spiritual Quotient

Beautiful, engaging copy

Carla first took the time to understand my business and my clients. Then she crafted beautiful, engaging copy for my website, which perfectly fit the brief.

I know Carla’s copy on my website will make a big difference to my business, and I can’t wait to launch it soon

Stéphanie Lessard, Interior Design and Illustrator

Easy to work with and delivers results

We brought Carla in to help us build awareness, stakeholder engagement and momentum towards our international regulatory conference.

Carla was quick to grasp complexities of our international environment and craft a clear strategy and direction for our communications.

She lifted the bar with our newsletter, grew our social channels, drove traffic to our website and bolstered stakeholder engagement and overall conference attendance.

Carla is professional, easy to work with, highly motivated and delivers results.

Paul Newson, Senet Advisory

View my work

Why trust me?

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20+ years of experience in corporate communications, marketing and content writing

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Broad experience across a variety of industries

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In-depth experience in internal communication and change communication

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Bachelor of Media Arts (Communication major)

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Recipe for SEO Success course graduate

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Member of The Clever Copywriting School, where I continually learn the latest tricks to add more value to clients

Get better content

Seen enough to know you want to work with me?

Let's talk