I’m Carla Ellerby, creative B2B content writer in Sydney

I’m a freelance B2B content writer and communication consultant who helps busy professionals communicate better.

Tea drinker
Lifelong learner
Word nerd

With a 20-year corporate career spanning marketing communication, internal communication, change communication and media relations, backed up by a Bachelor of Communication, I’ve spewed out gazillions of articles, comms plans, emails, newsletters, presentations and media releases.

Writing has always been at the core of my work, and I love it. I created Composed Communication so I could do more of it.

I began in an enthused fluster, putting my hand up for every bit of writing work I could find. But as the dust settled, I realised I do my best and happiest work when I’m working with bloody good people, doing bloody good things. So now I do just that.

I write content for smart, ethical businesses looking to maximise their digital footprint. I develop communication strategies, tone of voice guidelines, key messages and content plans to manage purposeful change, launch campaigns, engage employees and promote events.

I can write your speeches, thought-leadership pieces and ghost-write articles on behalf of your leaders.

I love what I do and have a knack for it. So, what are you waiting for?

I’m based in Sydney, Australia, but I work with clients all over the world. 


There are shedloads of cracking B2B content writers in Australia. I know a fair few myself. So why choose me? Well, it depends on what you need.

Here’s what you should know before you work with me.

I work with good people and ethical businesses who want to make the world a better place. Tyrants and despots need not apply.


I work one-on-one with you and take the time to get to know and understand your business first. I seek out your stories. I uncover your unique point of view. You’ll need to commit some time to this.


I write for humans. I’ll cut out your jargon and translate it into charismatic copy that builds relationships.


I’m a team of one, so I dedicate myself to a limited number of projects. But that said, I call on my trusted network of experts for bigger projects when needed.

Why trust me?


20+ years of experience in corporate communications, marketing and content writing


Broad experience across a variety of industries


In-depth experience in internal communication and change communication


Bachelor of Media Arts (Communication major)


Recipe for SEO Success course graduate


Member of The Clever Copywriting School, where I continually learn the latest tricks to add more value to clients

Get better content

Seen enough to know you want to work with me?