Now booking February 2024

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Sydney freelance content writer

I help good humans and change-makers connect with stakeholders through clear, compelling content

I quickly get to grips with your project, then compose words that grab your audience by the eyeballs.

Get compelling content

Struggling to find the right words?

Need an extra set of hands to craft your content?

Not sure how to show the world why your business matters?

You need a storyteller, word wizard and clever content strategist at your side.

With my help, you’ll have content that fizzles like an icy glass of lemonade on a sweltering day.

Because you can’t do all the things yourself if you want your business to grow.

You might be a small business looking to outsource your communications to save time and grow your audience. Or you may manage a marketing team and need an occasional bit of extra support. I become part of your team when you need to scale – crafting your stories and delivering results.

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Who I’ve worked with (to name just a few)

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What I do

Content Writing

Build trust through your content.

Website Copywriting

Get found online with SEO friendly words.

Content Strategy

Bring your business goals, story and values to life.

Internal Communication

Engage your employees, build a better, stronger business.

Change Communication

Communicate change with confidence.

Got something else in mind?

We’d love to know more.

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Hello! I’m Carla

I’m a freelance content writer, avid tea drinker, frequently frazzled mum and crazy cat lover based in beautiful Maroubra, Sydney.

I gravitate towards good people and ethical businesses who want to make the world a better place.

As a corporate escapee with over 20 years of professional communications and writing experience, I’ve learnt a trick or two about grabbing attention through purposefully placed words.

Whether you need to re-do your website copy, start a newsletter, share thought leadership content, promote an event or guide employees through a scary, hairy change, I can help.

Find out more about Carla

Intriguing yet fun and conversational copy

Carla did a fabulous job of creating intriguing yet fun and conversational copy for my new website. She listened to my needs, understood my audience and brought new ideas to the table. She was prompt, diligent and produced great work with ease.

I’m very happy with my website copy and highly recommend Carla’s services.

Brigitta Warren, Founder, RecruitNet Consulting Group

For compelling communication to support my business, Carla is my go-to person!

Carla is an outstanding communications professional who I engaged to develop copy for my new business venture including the website, LinkedIn company page and marketing material.

Carla quickly came up to speed on my business and developed excellent, engaging content that suits my style, taking my existing content and adapting it for each deliverable. Each piece of work involved creating a clear brief to set expectations with an effective process for reviewing and editing copy.

For compelling communication to support my business, Carla is my go-to person!

Cherie Mylordis, Founder, nextgenify

Fun, interactive, engaging and enriching

We chose to work with Carla because of her professionalism and the tailored approach she presented in her proposal to work with us. She is not only an outstanding communicator but also a great listener, as she could identify the key pain points we needed to work on and created a fantastic, custom-made workshop for the Enterprise Ways of Working Team at CBA.

Working with Carla was fun, interactive, engaging and enriching. She nailed the virtual facilitation session which could be very challenging for many speakers. Not only she left us with great content to uplift our capabilities, but also with great questions to reflect and improve upon.

Florencia Urban, Tribe Manager Enterprise Ways of Working at Commonwealth Bank

Helped us smash our ticket sale goals.

We recently engaged Carla to create and execute a communications campaign for IAGR’s global membership conference.

Carla came highly recommended, and she certainly lived up to expectations.

Carla was professional, dedicated and easy to work with. She hit the ground running, quickly raising awareness of the conference and helped us smash our ticket sale goals.

I look forward to working with Carla again in the future.

Ben Haden, Vice President, International Association of Gaming Regulators
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What I'm writing about

Every now and then (but not often enough) I find time to write my own content. Explore my blog for practical writing and communication tips you can implement today.

What others are saying

I’m not one to toot my own horn. That said, I understand you might want to know what my clients think about working with me. Check out some reviews.

How I work with you

I work as your communications strategist, internal comms manager, content writer, or as an extra set of hands during busy times.

While every project is different, here’s how things generally work once you’ve hired me to help you.

First, I take the time to understand your business, goals, audience and story. I forage for the gems inside your head.

If you need help with an overall communications strategy and plan, I’ll develop this with your input.

Next, I create glittering content which aligns with your goals and cuts through the clutter.

Often, we continue to work together in the future. The beauty of working with a freelancer is that you can scale up or down as needed, which is way more affordable than bringing in an in-house resource.

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Proof I can actually write

Get better content

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